Elevating Community Health
About Us
Health Equity. Shared Power. Stronger Communities.
We transform wellness through community-centered fitness, arts, and education.
At Be It Enterprises, we believe health is more than the absence of disease—it is the presence of purpose, connection, opportunity, and the ability to thrive.
About Be It Enterprises
Be It Enterprises LLC is a NYC Certified MWBE wellness education, community engagement, and arts-in-health organization dedicated to strengthening the capacity of people, organizations, and communities to build lasting cultures of health.
Our Partners
We partner with schools, healthcare organizations, government agencies, nonprofits, faith-based institutions, and community organizations to design and deliver engaging, evidence-informed programs that inspire healthier lives and stronger communities. Through wellness education, movement, storytelling, and authentic community engagement, we help transform health information into meaningful action.
Signature Platforms
Our signature platforms—including BAFF® (Bed Aerobics Fitness Flow®), CRAVE® (Creative Research Using Arts as a Vehicle for Engagement, Education & Equity in Health), Shop Healthy & Save™, and The Healthy Motivator®—are adaptable for youth, adults, older adults, caregivers, families, and professionals through onsite, virtual, and hybrid delivery.
Monifa Maat
Founder & CEO
With over 20 years of experience in public health and community wellness, Monifa has built programs that inspire movement, mindset, and motivation.
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Past Performances & Clients
Organizations We’ve Proudly Worked Alongside
Columbia University
Community Healthy Education Manager, Community Outreach & Engagement
Mount Sinai Hospital
Health Equity Conference Presenter (CRAVE!)
NYC Department of Health (OFBI)
Fitness Programs Consultant (Faith & Fitness Programs)
2015 | 2016 | 2018
HealthFirst
Recuited for citywide fitness demonstrations and diabetes prevention outreach
Harlem Hospital, Addo Foundation, Harlem Children's Zone
Health and wellness partner
Faith-Based Partners
Mother AME Zion Church, NYCDOH Manhattan Interfaith Advisory Group
Media Appearances
BronxNet with Bob Lee, News 12
(Bed Aerobics Fitness Flow) & (Childhood Fitness at Home), Fox5 Good Night New York
Be It Enterprises, LLc is a woman & Black owned community wellness company specializing in culturally responsive, art-based health education. We design and deliver intergenerational programs that intergrate fitness, nutrition, SEL & Chronic disease prevention. Fromn hybrid workshops to fitness demonstrations and diabetes prevention in itiatives, we engage comminities through relevant, creative and sustainable wellness strategies. Our unique apprach blends public health experties with the power of the arts to inspire long term behavior change and elevate health outcomes, especially in underserved populations.
Evidence-Based Health Education & Chronic Disease Prevention (PREVENT T2, DSMES)
Youth fitness & DEL Development (STRONG Inside Out™)
Senior Fitness & Functional Mobility (Bed Aerobics Fitness Flow™ | BAFF™)
Art-based Publich Health Engagement (CRAVE! theatrical wellness initiative)
Nutrition and lifestyle Education (Shop Health and Save, Faith-Fueled Living)
Faith-Based & Intergrenerational Wellness Programming
Motivational Speaking, Curriculum Development and Workshop Facilitation
Community Engagement & Research Dissemination (CSI-trained)
15+ years of experience in public health education and community wellness
Graduate, Community Science Institue (CUNY): trained in cancer research, clinical trials, epidemiology & research ethics
Certified Diabetes Prevention Specialist, NASM-CES in progress
Creator of Bed Aerobics Fitness Flow™ (BAFF™), a 4-book faith-fueled fitness series
Innovator in arts-based wellness education with CRAVE! (Recognized by DISRUP and multiple medical institutions)
Faith-Based & Intergrenerational Wellness Programming
Proven impact in underserved and priority populations throught culturally responsive programming
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Misc. Schools: "Specialized Skill Training."
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Health care by miscellaneous independent practitioners.
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Freelance artists, writers, and performers
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Non-residential individual and family support services.
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Managment and business consultin serives
Awards & Recognition
Monifa Maat will present a poster on CRAVE! an arts-based health equity initiative at the Challenging Norms: 3rd Annuall Conference on Uplifting Equity and Justice in Health Sciences Education, hosted by Mount Sinai (2025).
Community Wellness Leadership
Honored by NYC Council & Brooklyn Borough President
AUDELCO Award Nominee
Best Musical Performance (Yesterdays)
Citation of Honor
Brooklyn Borough President
Community Service Award
Sister to Sister One in the Spirit
Inaugural Graduate
CUNY | Community Science Institute
DISRUPT Champion Action Committee Awardee
CRAVE! in partnership with Mount Sinai, Einstein College of Medicine, Columbia University & CUNY
Health Equity Panelist
Mount Sinai, Interfaith Advisory Group
A creative approach to a healthy life.
Low Cost, Bigger Impact
Our vision is a scalable upstream community health model that lowers health care costs and boosts health outcomes for communities facing systemic health barriers due to health and environmental injustice.
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© Copyright 2025 | Be It Enterprises. All Rights Reserved